Saudi Minister of Tourism and Chairman of the Tourism Development Fund Ahmed Al-Khateeb visited The Point project in the Asir region to review construction progress at one of the Kingdom’s largest mixed-use tourism developments.
The project is the first and largest mixed-use development in Asir supported by the Tourism Development Fund, reflecting Saudi Arabia’s continued investment in expanding tourism infrastructure.
SR1.125 Billion Investment
The Point represents a total investment of approximately SR1.125 billion ($300 million) and is being developed across an area of 75,000 square meters by Advanced Rasm for Property Management Company.
The development is designed to offer an integrated destination combining hospitality, retail, entertainment, and commercial facilities to enhance the visitor experience.
Strengthening Asir as a Tourism Destination
During the visit, Al-Khateeb said Asir possesses exceptional natural landscapes, rich cultural heritage, and significant tourism potential, making it one of Saudi Arabia’s most promising destinations.
He emphasized that high-quality tourism developments play an important role in achieving the goals of Saudi Vision 2030 while strengthening Asir’s position as a leading tourism destination.
Supporting Sustainable Tourism Growth
The project reflects the Kingdom’s broader strategy of encouraging tourism investment through the Tourism Development Fund, expanding world-class destinations, improving visitor experiences, and increasing tourism’s contribution to Saudi Arabia’s economic diversification.
