Saudi Arabia has launched its Saudi Summer 2026 program under the slogan “Our Summer, Your Way,” offering a wide range of travel experiences designed to strengthen domestic tourism while attracting visitors from the Gulf region and international markets.
The initiative highlights the Kingdom’s diverse geography, climate, culture, and entertainment offerings as part of its broader Vision 2030 strategy to establish Saudi Arabia as a leading global tourism destination.
Six Featured Destinations
The summer program includes six major destinations:
- Asir
- The Red Sea
- Jeddah
- Riyadh
- Taif
- Al Baha
Visitors can enjoy hundreds of activities ranging from mountain escapes and Red Sea islands to cultural festivals, adventure experiences, shopping, and family entertainment.
Unified Digital Platform
The Saudi Tourism Authority has also introduced a unified digital platform called “Offers Now and Later,” developed in partnership with more than 50 private-sector partners.
The platform brings together flight deals, hotel bookings, and tourism activities in one place, making travel planning and reservations more convenient.
Exclusive Offers and Discounts
Travelers can benefit from several incentives, including:
- Discounts of up to 25% on flights and accommodation.
- Free activities for children.
- Reward programs.
- Cashback offers on selected services.
These incentives are intended to encourage domestic travel while attracting visitors from neighboring countries and international markets.
Public-Private Partnership
The program is supported through collaboration between government entities, hospitality providers, travel companies, and event organizers to enhance tourism products and improve the visitor experience.
This partnership reflects the growing contribution of the private sector to Saudi Arabia’s expanding tourism industry.
Supporting Vision 2030
Saudi Summer 2026 represents another step toward transforming the summer season into a sustainable economic driver by expanding tourism offerings, improving services, and enhancing quality of life.
The initiative aligns with Saudi Vision 2030, which aims to position the Kingdom as a competitive year-round global tourism destination.
