Saudi Arabia’s Quality of Life Program, a flagship initiative under Vision 2030, recorded significant economic and development achievements in 2025, contributing SR78 billion ($20.7 billion) to the Kingdom’s GDP, exceeding its target.
According to the program’s 2025 annual report, its sectors also generated SR20.5 billion in non-oil revenues, highlighting their growing role in economic diversification.
387,000 Direct Jobs Created
Local content accounted for 44 percent of program-related activity, while approximately 387,000 direct jobs had been created by the end of the year.
Khalid bin Abdullah Al-Baker, CEO of the Quality of Life Program Center, said the program’s sectors are increasingly supporting the national economy by generating employment and creating new investment opportunities.
More Than 19,000 Investment Opportunities
Citizen satisfaction with municipal services reached 85 percent, while the Furas platform provided more than 19,000 investment opportunities by connecting 49 government entities with private-sector partners.
The platform generated more than SR9 billion in investment returns while supporting more efficient use of government assets.
Saudi Arabia also launched the Saudi Architecture Map, featuring 19 architectural styles inspired by the Kingdom’s geographic and cultural diversity.
Saudi Summer Attracts 32 Million Visitors
Tourism recorded particularly strong growth, with Saudi Arabia ranking first globally in international tourism revenue growth during the first quarter of 2025 compared with pre-pandemic 2019 levels.
The Saudi Summer season attracted more than 32 million visitors, generating total spending exceeding SR53.2 billion.
Growth was supported by tourism visa development and digitalization, expanded heritage destinations, major entertainment and sporting events, and the development of new tourism destinations across the Kingdom.
14 Million Visitors to Heritage Sites
Saudi Arabia also expanded its cultural footprint during the year, recording more than 6,300 cultural event days, while the number of cultural facilities increased to 94.
More than 14 million people visited national heritage sites and UNESCO-listed properties.
Major developments included the opening of the Red Sea Museum in Historic Jeddah and the inauguration of the Prince Mohammed bin Salman Global Academy for Arabic Calligraphy.
Regular Physical Activity Reaches 59.1%
The sports sector also recorded progress, with 59.1 percent of adults engaging in regular physical activity.
More than 9,000 community sports groups were registered through the Sport for All platform, benefiting over 230,000 people.
Saudi athletes also secured 34 international medals across various competitions.
Entertainment and Hobbies Continue to Expand
The entertainment and hobbies sector expanded to 954 venues and hosted more than 40 international events.
The Jawazek Lel Alam festival welcomed more than one million visitors, while over 42,000 beneficiaries completed specialized training programs.
The 2025 results demonstrate how quality-of-life initiatives are increasingly contributing not only to social development, but also to Saudi Arabia’s broader economic transformation through tourism, culture, sports, investment, employment and urban development under Vision 2030.
