Saudi Arabia’s General Entertainment Authority (GEA) has unveiled the official visual identity for Saudi National Day 2026 under the slogan “Our Pride Is in Our Nature,” introducing a unified branding system for all government, private, and non-profit entities participating in National Day celebrations.
The identity is designed to provide a consistent visual reference across events, media campaigns, and communications, ensuring a unified representation of one of the Kingdom’s most significant national occasions.
Inspired by Saudi Values
The new identity draws inspiration from the defining characteristics of Saudi society, including courage, vision, authenticity, determination, generosity, and hospitality.
It continues to use the slogan “Our Pride Is in Our Nature,” first introduced in last year’s National Day identity, while expressing each value through dedicated supporting themes that celebrate the Kingdom’s national character.
Blending Heritage with Modern Design
The visual identity combines modern geometric design with decorative elements inspired by traditional Saudi textile art.
It also adopts the Saudi Typeface as its primary font across all official applications, reinforcing cultural authenticity while creating a cohesive and recognizable visual language for the celebrations.
Unified Branding for National Celebrations
The General Entertainment Authority has encouraged government entities, businesses, and non-profit organizations to adopt the official identity in all National Day initiatives, events, and communication materials.
By standardizing the visual identity, the Kingdom aims to strengthen the overall impact of National Day celebrations while presenting a unified image that reflects Saudi Arabia’s heritage, values, and national pride.
