Visit Saudi has announced a unique cultural collaboration with the beloved Japanese animation character Doraemon as part of its participation in Expo 2025, set to be held in Osaka, Japan.
The initiative aims to foster cultural exchange and creatively introduce the Kingdom to global audiences through an engaging and imaginative experience.
This special partnership will play a prominent role in the Kingdom’s pavilion at Expo 2025, where Doraemon will help bridge cultures by highlighting Saudi Arabia’s rich heritage, traditions, and tourism offerings in a format that appeals to visitors of all ages—especially fans of the iconic character in Japan and around the world.
The collaboration will feature interactive content that showcases Saudi landmarks, customs, and destinations in a visually captivating and entertaining manner.
Doraemon will serve as a cultural ambassador, guiding visitors through a unique fusion of Saudi culture and modern technology. The experience will include workshops, entertainment segments, and immersive activities designed to build cultural connection and curiosity.
This initiative reflects the Kingdom’s strategic use of soft power and pop culture to amplify its global presence.
It also aligns with the goals of Vision 2030 to position tourism as a key pillar of economic and cultural development while promoting Saudi Arabia as a diverse, welcoming, and unforgettable destination.
