
Redefining Modern Tailoring: Jow Achajian of Maison du Mec
In the vibrant landscape of Saudi Arabia’s fashion scene, where local designers are making their mark alongside international brands, Jow Achajian stands out as a visionary force. The founder and creative director of Maison du Mec, Jow Achajian is redefining modern menswear with a unique blend of craftsmanship and attitude, resonating deeply within the Kingdom’s burgeoning market. Born into a family of artisans whose legacy dates back to the 1920s, Jow grew up enveloped in the world of precision, fabric, and form. This rich heritage informs his design philosophy, which embraces a minimal yet bold aesthetic that is both timeless and

Be Seen : The Agency Redefining Digital Visibility in the Age of AI
In a world where online visibility has become the lifeblood of every brand, Be Seen stands out as a strategic partner helping companies not only to rank high on Google but also to position themselves where the future of search is being written — within artificial intelligence ecosystems. “Today, visibility is not just about search engines anymore,” explains Marc Tarraga, founder of Be Seen. “AI tools like ChatGPT, Gemini, or Perplexity are reshaping how people discover and trust information. We help brands remain visible and relevant across all these new discovery channels.” After more than a decade working with Swiss

Saudi Arabia’s AI Authority Reveals Details of the 2026 Global AI Summit (GAIN)
RIYADH — The Saudi Data and Artificial Intelligence Authority (SDAIA) has unveiled details of the Global AI Summit (GAIN 2026), set to take place in Riyadh. The event will serve as a leading global platform bringing together policymakers, innovators, and researchers to explore the transformative role of artificial intelligence in shaping a smarter, more sustainable future. Under the theme “AI for a Better World,” GAIN 2026 will feature keynote discussions, interactive workshops, and innovation showcases that highlight cutting-edge applications of AI across key sectors — including healthcare, education, energy, transportation, and public services. SDAIA stated that the summit aims to

AZIZ.wav : Celebrated Artist and Rising Star of Saudi Arabia
In a recent interview with Boudou Gueffai, Editor-in-Chief of The Saudi Times, AZIZ.wav, a prominent figure in the Saudi music scene, shared profound insights into his artistic journey and the vibrant cultural landscape he represents. Known for his unique fusion of Afrobeats, R&B, and Hip-Hop, Aziz is making significant strides in the music industry, garnering recognition and accolades for his innovative sound and artistic contributions. Aziz reflects on his upbringing, stating, “I grew up in Saudi Arabia surrounded by music; it was part of the fabric of my home.” His mother played a crucial role in igniting his passion, encouraging

ZAYN: Where Heritage, Family, and the Essence of Algeria Meet
The Saudi Times spoke to Ferroudja MAZRI, the creator of the brand ZAYN Concept, a brand of olive oil that embodies tradition, passion, and the authentic soul of Kabylia. This project has been close to her heart for many years, reminding her of childhood and the unforgettable moments spent with family, grandparents, and great-grandparents, especially during the olive harvest season. Those memories are filled with warmth, tradition, and a deep connection to the land. “I wanted to pass on these values to my son, whose name is Zayn,” Ferroudja shares, highlighting the personal significance behind the brand. “Zayn is not

The Best Prayer for the Deceased: A Gift of Mercy Beyond Life
Death marks the end of life on earth, but prayer for the deceased bridges the distance between heaven and earth. It is the most beautiful act of remembrance — one that carries light, forgiveness, and mercy to those who have departed. The Prophet ﷺ said: “When a person dies, his deeds come to an end except for three: ongoing charity, beneficial knowledge, or a righteous child who prays for him.” Thus, praying for the deceased is among the greatest acts of love and faith. Some of the best prayers for the departed include: O Allah, forgive him and have mercy
