Saudi Arabia’s Minister of Tourism, Ahmed Al-Khateeb, led a comprehensive workshop to announce the launch of the “Saudi Summer 2025” program,
aimed at boosting domestic tourism and offering unique seasonal experiences for citizens, residents, and international visitors.
The campaign highlights a diverse range of destinations across the Kingdom, including natural landscapes,
cultural events, adventure tourism, and authentic Saudi hospitality.
The workshop also reviewed marketing strategies, emphasized public-private partnerships, and outlined the program’s role in supporting the goals of Vision 2030.
Minister Al-Khateeb emphasized that Summer 2025 will be a milestone season, featuring a wide variety of events, e
nhanced infrastructure, and high-quality tourism services—positioning Saudi Arabia as a year-round travel destination, far beyond traditional peak seasons.
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