A dynamic fashion event in Riyadh brought together top creatives and industry leaders to explore how retail evolution,
youth culture, and digital innovation are reshaping the Kingdom’s fashion scene.
Key discussions focused on how brand identity is being crafted through cultural narratives, the power of digital experiences alongside in-store engagement,
and fashion’s growing role in storytelling and self-expression in modern Saudi society.
Ten emerging Saudi designers from the Fashion Lab program showcased collections inspired by craftsmanship and national identity, signaling the rise of a new generation of talent.
The event also highlighted how sportswear and street fashion are becoming powerful youth languages,
while creative collaborations were positioned as essential to defining the future of Saudi fashion.
This gathering reflected the Kingdom’s broader ambitions to empower cultural and creative industries as part of Vision 2030,
positioning fashion as a vital and growing contributor to the national economy.
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