The General Entertainment Authority has announced the launch of “Beast Land”, a groundbreaking new zone debuting as part of Riyadh Season 2025, designed to transport visitors into a world of fantasy, adventure, and cutting-edge technology.
“Beast Land” promises a thrilling interactive experience, combining augmented reality (AR), virtual reality (VR), and cinematic special effects to create a fully immersive environment where stories come to life.
Located in the heart of Riyadh, the zone aims to redefine entertainment experiences in the Kingdom, blending creativity and innovation in line with Saudi Vision 2030’s goals of positioning Riyadh as a global entertainment capital.
The attraction will feature live performances, heroic characters, mythical creatures, and action-packed adventures, along with family-friendly activities and themed zones enhanced by state-of-the-art lighting and sound design.
Organizers emphasized that “Beast Land” is not just an entertainment zone — it’s a journey into a realm of imagination, courage, and discovery, representing the next evolution of Riyadh Season’s creative legacy.
