Qiddiya City has entered a new phase of its ambitious journey, officially beginning to welcome visitors from around the world and marking its transition from a development project into a dynamic global destination for entertainment, sports, and culture.
This milestone represents a defining moment in Qiddiya’s evolution. The city has been designed as one of the world’s largest integrated entertainment destinations, bringing together interactive attractions, advanced sports facilities, cultural venues, and innovative leisure experiences tailored to a wide range of audiences.

Built around the philosophy of “playing to win,” Qiddiya moves beyond traditional entertainment by offering experiences centered on challenge, engagement, and skill development. Visitors are invited to actively participate through world-class sporting venues, esports hubs, outdoor adventure zones, and carefully curated seasonal events delivered to international standards.
This expansion reflects a broader shift positioning the Kingdom as a leading global destination for tourism and entertainment, supported by modern infrastructure, strategic investment, and a long-term vision focused on economic diversification and quality of life.
Qiddiya City is expected to attract millions of visitors annually, generate new economic opportunities, and reinforce the Kingdom’s presence on the global stage as a destination that blends innovation, immersive experiences, and human-centered entertainment.

