The Asir Development Authority has launched a new interactive digital map aimed at enhancing visitor experiences and making it easier to explore tourist destinations, events, and activities across the region.
The initiative comes alongside the launch of the Asir Summer Season, as part of ongoing efforts to strengthen Asir’s position as one of Saudi Arabia’s leading tourism destinations.
Enhanced Digital Experience for Visitors
The interactive map provides visitors with easy access to updated information about:
- Tourist destinations
- Events
- Activities
- Tourism routes
This digital tool helps visitors plan their trips more efficiently and discover experiences that match their interests.
It is expected to improve navigation between attractions and event locations throughout the region.
Launched with Asir Summer Season
The launch coincides with the opening of the Asir Summer Season, inaugurated by Prince Turki bin Talal bin Abdulaziz, Governor of Asir Region.
The season is organized with support from:
- Ministry of Tourism
- Saudi Tourism Authority
- National Events Center
These partnerships aim to strengthen tourism activity across the region during the summer season.
Over 100 Events and Experiences
This year’s Asir Summer Season aims to attract more than 3 million visitors through a diverse program featuring over 100 events and experiences across the region’s governorates and destinations.
The program includes a wide variety of activities, such as:
- Cultural events
- Artistic performances
- Entertainment activities
- Sports events
- Family experiences
This diversity reflects the region’s efforts to provide a comprehensive tourism experience for all visitors.
Supporting Visitor Experience
The new digital map is part of the Asir Development Authority’s broader strategy to improve visitor experiences through easier access to information and smart digital solutions.
The initiative also supports digital transformation in Saudi Arabia’s tourism sector and aligns with the Kingdom’s tourism development goals.
This move highlights Asir’s growing tourism ecosystem and its continued efforts to attract visitors from across Saudi Arabia and beyond.
