The highly anticipated “Beast Land” attraction, created by global content creator MrBeast, has officially opened as part of Riyadh Season 2025, offering visitors an immersive adventure experience with prizes exceeding SR2 million ($530,000).
Designed as a blend of real-world and virtual challenges, Beast Land invites participants to test their mental and physical skills through interactive games and competitions inspired by MrBeast’s viral challenges.
The event marks one of the major highlights of this year’s Riyadh Season, attracting thousands of visitors eager to experience a world-class entertainment concept brought to life in the heart of the Kingdom’s capital.
Organizers stated that Beast Land aligns with Saudi Vision 2030’s goals of expanding the entertainment and tourism sectors, and positioning Riyadh as a global destination for large-scale events.
Running for several weeks, the event is part of the Riyadh Season lineup featuring hundreds of international shows and experiences that celebrate creativity, culture, and fun — reaffirming the Kingdom’s growing influence in the global entertainment landscape.
