Henna cultivation in Madinah stands as one of the oldest and most deeply rooted agricultural practices tied to the Kingdom’s cultural and social heritage.
The region is renowned for producing premium-quality henna with rich, long-lasting color, making it highly sought after in both local and international markets.
Farmers believe this competitive edge positions their products strongly in the beauty and traditional medicine industries, particularly amid growing global demand for natural, chemical-free alternatives.
Today, farmers are working to modernize cultivation and harvesting techniques by leveraging government initiatives and support programs designed to boost productivity, enhance quality, and provide the training and resources needed to meet international export standards.
They aim to establish new marketing channels—through local agricultural exhibitions as well as international trade partnerships—thereby increasing revenue and creating new employment opportunities in the region.
Henna’s applications extend far beyond traditional decorative uses, as it is also incorporated into natural cosmetic products and certain traditional medicinal remedies.
This versatility adds value and enables henna to compete in diverse markets. Farmers are exploring innovative product lines, such as oils and ready-to-use formulations, to cater to the needs of modern consumers.
This growing focus aligns seamlessly with Saudi Vision 2030, which encourages investment in heritage-based agricultural products, promotes economic diversification, and safeguards cultural legacy—transforming henna into a unique symbol that bridges the Kingdom’s rich past with its promising future.
