iHerb has formally opened its new fulfillment center in Riyadh, marking a significant expansion of its operations in Saudi Arabia and reinforcing the Kingdom’s growing role as a regional hub for logistics, e-commerce, and health-focused consumer infrastructure.
Located in the Special Integrated Logistics Zone, the 40,000-square-meter site is designed to accelerate delivery, localize inventory, and improve service for customers across Saudi Arabia and the wider Middle East and North Africa region. The facility is climate-controlled, cGMP-compliant, and operated in partnership with CJ Logistics, iHerb’s long-standing third-party logistics partner.
The opening aligns with Saudi Arabia’s Vision 2030 ambitions to diversify the economy, attract international investment, and strengthen the Kingdom’s position as a globally competitive logistics platform. It also reflects a broader shift in how wellness is reaching consumers: not simply through product availability, but through the infrastructure that ensures speed, quality, and trust.
“Saudi Arabia is not simply a growth market for iHerb; it is a market where the fundamentals are uniquely aligned with what we do,” Emun Zabihi, Chief Executive Officer of iHerb told The Saudi Times in an exclusive interview during the grand opening in Riyadh.
“You have a young, health-conscious population, a government that is actively building the infrastructure for world-class logistics, and consumers who are increasingly sophisticated in how they research and purchase wellness products.”
According to the company, the Riyadh site will allow products to move closer to customers, improve delivery speed, reduce shipping friction, and expand local availability. The center also joins iHerb’s broader global fulfillment network, which now includes six U.S. centers and three international locations in Hong Kong, Incheon, and Riyadh.
For iHerb, the strategic value of Riyadh goes beyond warehousing. “We operate nine fulfilment centres globally, and each one teaches us something about what it means to serve customers at scale,” Zabihi said. “Riyadh fits into that network in a very specific way… A hub is not just a warehouse. It is the foundation for everything that comes next.”
That is precisely why the opening matters in the Saudi context. As the Kingdom continues to invest in quality of life, digital commerce, and next-generation logistics, facilities like this one become more than operational assets. They become proof points of a market maturing in real time, where consumer expectations, infrastructure, and global capital are beginning to move in lockstep.
Published by Boudou Gueffai | Editor-Chief
