As part of its ambitious ecological vision, NEOM is pioneering a bold rewilding initiative in northwest Saudi Arabia, aimed at restoring the natural balance of the region and breathing new life into the ancient art of falconry—a cherished element of Arab cultural heritage.
This groundbreaking effort is not only a testament to NEOM’s commitment to sustainability but also a celebration of Saudi identity.
Through targeted programs, endangered species such as the Arabian oryx and ibex are being reintroduced into their native habitats, revitalizing biodiversity and preserving fragile ecosystems.
In parallel, NEOM is reviving falconry traditions by establishing advanced training centers that blend age-old practices with modern technology.
These institutions are educating a new generation of falconers, fostering a deep respect for the cultural and environmental significance of the sport.
By seamlessly weaving conservation and heritage, NEOM offers a global model of how innovation and tradition can coexist.
It stands as a living example that sustainable progress can—and should—honor the legacy of the land and its people.
Read More: Wirth Institute Welcomes Hajj Pilgrims with Inspirational Gifts from Saudi Traditional Arts
