H World International, a leading global hospitality group, has announced plans to expand its presence in the Kingdom with the launch of several new hotels,
including a new property under its prestigious Steigenberger brand, which boasts over 95 years of legacy in the luxury hospitality sector.
Siegfried Nehhauser, Vice President and Head of Development for the Middle East, India, and Africa,
confirmed that the company is preparing to unveil new hotel projects in the Kingdom, particularly in the Riyadh region.
The Kingdom has been identified as the most important growth market for the group outside of China.
H World International sees significant potential for upscale and mid-market hotel development and intends to introduce three of its brands into the Saudi market in the near future.
This initiative is part of the group’s broader expansion strategy across the Middle East, Africa,
and India by 2028, aiming to cater to the growing demand from both business and leisure travelers.
These developments further support the Kingdom’s transformation into a global tourism destination and align with Vision 2030 goals to boost the tourism sector and welcome 150 million annual visitors by 2030.
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