In a vibrant celebration that reflects the deep connection between people and land, AlUla’s summer harvest season has transformed into a community-wide event, bringing together farmers, families, and visitors in a festive and culturally rich atmosphere.
The summer agricultural season in AlUla is one of the most significant periods in the region’s farming calendar. It features the harvest of locally renowned crops such as figs, grapes, mangoes, lemons, and early-season dates—each representing a unique aspect of AlUla’s agricultural identity and heritage.
The celebration included traditional folk performances, fresh produce tastings, farmers’ markets, and hands-on harvest experiences for children, creating an engaging and educational environment for all ages.
This seasonal event also supports the growth of agricultural tourism in AlUla by showcasing traditional farming techniques, empowering small-scale farmers, and highlighting the quality and significance of local produce in strengthening the community economy.
The initiative is part of broader efforts to revive the region’s agricultural legacy and integrate local communities into the cultural and tourism experience, in alignment with the Kingdom’s vision for sustainable development in its historic and natural destinations.
