AlUla has launched an innovative initiative inviting citizens and residents across Saudi Arabia to participate in a music competition aimed at creating an original composition that will become part of the destination’s arrival experience.
Arts AlUla and the AlUla Music Hub have opened submissions until May 31, calling on creatives to produce original pieces that reflect the spirit and cultural identity of AlUla.
The winning composition will be integrated into a specially designed “Musical Road,” where vehicle vibrations generate audible tones, creating a unique in-car musical experience that blends art and engineering.
The selected composer will receive a prize of SAR 100,000 in exchange for transferring intellectual property rights, with the piece becoming a permanent feature of AlUla’s visitor journey.
Organizers emphasized that the initiative goes beyond traditional artistic expression, aiming to create immersive, sensory experiences that reinforce AlUla’s identity as a global cultural destination.
The competition is part of broader efforts to support local talent and develop the creative economy, with participants presenting their work to a panel of experts and shortlisted candidates invited to AlUla for final evaluation.
Submissions must be original compositions lasting between 30 and 60 seconds, meeting quality standards and adaptable to the Musical Road format.
Aligned with Vision 2030, the initiative reflects Saudi Arabia’s commitment to fostering creativity and delivering world-class cultural experiences that connect local talent with global audiences.
