The 26th Abha Shopping Festival has become a cornerstone of the Asir Summer Season, drawing visitors both from within Saudi Arabia and abroad with its rich blend of commercial, cultural, and entertainment offerings.
The festival features five dedicated shopping halls that showcase a wide array of goods—from household items and clothing to perfumes, sweets, and everyday essentials—spurring economic activity and bolstering local demand.
Beyond retail, the event serves as a platform for youth development by providing targeted training programs designed to equip local talent with in-demand skills and prepare them for entry into the workforce.
Moreover, the festival enhances the region’s tourism value through a versatile program that encompasses traditional performances, cultural evenings, entertainment spectacles, and a vibrant amusement park.
These attractions not only increase visitor stay durations and spending but also generate a ripple effect across hotel, restaurant, and transportation sectors, paving the way for fresh investment in tourism and commercial infrastructure.
Adding an international flair, the festival includes pavilions representing countries such as India, China, the Philippines, Morocco, Pakistan, Egypt, Syria, Jordan, Kuwait, Kenya, and Senegal—augmenting the visitor experience with global cultural and product exposure.
