In a remarkable initiative reflecting cultural pride and community engagement, young tour guides in Jazan are playing a leading role in showcasing the region’s rich heritage and natural beauty to both local and international visitors.
Through guided tours across historic villages, traditional markets, and scenic landscapes, these passionate guides share folk tales, customs, and local traditions in a way that brings history to life and creates an immersive, authentic experience for travelers.
Their tours highlight Jazan’s mud houses, mountain farms, and distinctive handicrafts, while introducing visitors to local cuisine, traditional attire, and performing arts that form the heart of the region’s identity. Guests are also encouraged to engage with local artisans and farmers, promoting sustainable rural tourism.
According to the Saudi Tourism Authority, empowering youth in the field of tour guiding is part of the Kingdom’s broader efforts to enhance visitor experience quality and celebrate the cultural diversity that defines Saudi Arabia.
The young guides receive specialized training in communication and heritage interpretation, ensuring that every tour becomes an educational and cultural journey — connecting Jazan’s deep-rooted traditions with the modern vision of the Kingdom’s evolving tourism landscape.
