The UN Tourism Organization has affirmed that Saudi Arabia possesses all the elements necessary to take a leading role in the global wellness and medical tourism sector, thanks to its diverse natural resources, growing investment in tourism infrastructure, and its ambitious vision to enhance quality of life.
In recent statements, UN officials highlighted that the Kingdom not only offers an attractive environment for visitors but also provides a unique blend of cultural and heritage experiences combined with health and wellness programs, positioning it as a promising destination in this rapidly expanding global industry.
Experts pointed to Saudi initiatives in developing wellness resorts, expanding specialized centers for natural therapies and fitness, and promoting eco- and desert tourism as key factors strengthening its appeal to travelers seeking a balance of physical relaxation, mental well-being, and cultural exploration.
They added that integrating features such as natural springs, treatments inspired by local traditions, and world-class hospitality services creates a comprehensive model that could place Saudi Arabia at the forefront of global wellness travel—aligning with the goals of Vision 2030.
