Frontline 2030: The Saudi Story, Told From Within | The Saudi Times launches a new editorial column capturing the people, policies, and pulse of a nation in transformation.
By Boudou Gueffai | Editor-in-Chief, The Saudi Times
There are stories you cover — and stories you stand inside. Frontline 2030 is the latter.
Created and written by Abeer Abdalla, Managing Editor of The Saudi Times, the column is a new architecture of storytelling — sharp, immediate, unapologetically close to the truth of Saudi Arabia’s transformation.
Abeer has spent years where the country’s pulse beats fastest: inside ministries, at the front rows of forums, in conversations that define what Vision 2030 looks and feels like on the ground. Her writing carries that proximity — taut sentences, lived detail, an instinct for the moment before it becomes history.
By Saudi. For Saudi. And for the world ready to listen.
This is not a tagline. It’s a declaration. It asserts ownership of narrative — that Saudi Arabia can, and should, speak in its own time and voice. Frontline 2030 embodies that stance. It doesn’t explain. It translates. It documents the tension, ambition, and texture of a nation rewriting its future in real time.
The Discipline of Witnessing
Abeer writes with precision, not praise. Every column moves like reportage with a poet’s restraint — measured, unsentimental, exact. A boxing ring becomes a metaphor for resilience; a policy room, a portrait of reform.
Frontline 2030 resists spectacle. It’s about presence — about being there when the light changes, when an idea turns into a shift, when the Kingdom moves from blueprint to reality.
The Statement
This column signals a new chapter for The Saudi Times: journalism that doesn’t orbit transformation but stands in the middle of it.
Fierce in intent and exact in execution, Frontline 2030 is more than commentary — it’s a testament to authorship, and to a nation unafraid to narrate itself, in full color, and on its own terms.
