More than 150 Thai brands took part in a major trade exhibition in Riyadh, reflecting a rapidly expanding economic relationship between Thailand and the Kingdom. The event showcased a diverse selection of Thai products — from food and wellness items to fashion, technology, and home goods — signaling strong commercial interest from both countries.
The fair served as a vibrant platform for Thai companies looking to explore the Saudi market, which has been opening up to new global partners in recent years. Exhibitors noted growing demand for Thai goods, driven by the Kingdom’s evolving consumer landscape and its broader efforts to diversify imports and strengthen international trade ties.
Organizers highlighted that the significant turnout demonstrates the momentum of the Saudi-Thai partnership, especially following the restoration of full diplomatic relations and recent high-level visits between the two nations. Businesses from both sides engaged in discussions on investment opportunities, distribution channels, and potential long-term cooperation across key sectors.
Participants expressed optimism about expanding trade volumes, stressing that Saudi Arabia’s strategic location and economic transformation initiatives make it an attractive destination for Thai exporters. For Saudi buyers, the fair offered access to high-quality products and opportunities to build new commercial linkages in Asia.
The growing economic bridge between the Kingdom and Thailand continues to create promising avenues for trade, tourism, and investment — with both countries poised to strengthen collaboration in the years ahead.
