Technogym, world-leading brand in fitness, wellness, sport, and health, celebrated a collaboration with Laeta Interior in Riyadh, marking a significant milestone for the brand in the Kingdom of Saudi Arabia.
Titled “When Wellness Meets Design,” the activation showcased Technogym’s design-driven home wellness solutions.
The premium collections, specifically crafted for private residences, highlight Technogym’s commitment to merging wellness and luxury.
A highlight of the event was the public unveiling in Riyadh of Technogym’s award-winning Personal Line, designed in collaboration with the renowned Italian designer Antonio Citterio.
The collection brings together cutting-edge biomechanics with timeless design elements, setting a new standard for wellness products in the region and worldwide.
Laeta Interior, founded in 2019 and based in Riyadh, is a Saudi design studio specializing in high-end residential and commercial interiors.
The firm offers comprehensive services including interior design, architecture, construction, project management, and interior fit-out, with a strong focus on the GCC region.
Known for its innovative approach, Laeta Interior transforms spaces into immersive experiences.
Their project for Biotic, Saudi Arabia’s first health-focused supermarket in Riyadh’s Laysen Valley, exemplifies this ethos by blending industrial elements with sleek modern design to create an engaging, wellness-oriented.
Technogym, established in 1983 in Cesena, Italy, by Nerio Alessandri, has grown into a global leader in fitness equipment manufacturing. With installations in over 100 countries, the company serves a diverse clientele, including private homes, fitness clubs, hotels, and professional sports facilities.
The company’s commitment to innovation is evident in its role as the official supplier for the athletes’ training centers in the last eight editions of the Olympic Games, from Sydney 2000 to Tokyo 2020.
Technogym’s products are renowned for their integration of cutting-edge technology and design excellence, having received numerous international design awards.
