Jeddah came alive with color, rhythm, and nostalgia as the Sugarush Music Festival transformed the city into a vibrant celebration of music, art, and retro culture, drawing thousands of fans and visitors from across Saudi Arabia and beyond.
The multi-day festival blended live performances, interactive installations, and candy-inspired pop art decor, creating a whimsical “retro candyland” atmosphere reminiscent of the 1980s and 1990s.
Top international and regional artists took to the stage, performing a mix of pop, house, and hip-hop hits, while dazzling visual effects and choreographed shows added a global flair to the event.
Festivalgoers also enjoyed interactive zones, candy booths, nostalgic street food, and themed photo areas, all designed to evoke joyful childhood memories while showcasing modern Saudi creativity and innovation in entertainment.
Organizers emphasized that Sugarush aligns with Saudi Vision 2030’s cultural and entertainment goals, positioning Jeddah as a hub for international music festivals and creative experiences that merge heritage with global trends — celebrating the city’s youthful spirit and its growing role in shaping the Kingdom’s entertainment landscape.
