Shireen AlSammak a senior BTL marketing leader and e-commerce strategist with 13+ years of Gulf-region experience. She has led impactful campaigns for major brands like Adidas, Noon, and Sivvi, driving growth and brand loyalty. With 30+ certifications, her expertise spans digital strategy, AI in marketing, and brand innovation. A creative force and thought leader, Shireen inspires teams to blend data, design, and storytelling to connect and convert.
Shireen AlSammak – Senior BTL Marketing Manager, Leading Expert in E-commerce and Strategic Marketing Innovation
A dynamic and passionate marketing leader with over 13 years of experience across various industries in the Gulf region especially in Saudi Arabia, Shireen AlSammak has built an outstanding career at the intersection of strategic marketing, brand development, and digital transformation. As a Senior Marketing Manager at one of the largest e-commerce companies in the Middle East, Shireen leads innovative marketing strategies that drive significant growth and consumer engagement in the competitive e-commerce sector.
Under Shireen’s leadership, her teams have successfully launched numerous high-impact campaigns for major global brands such as Adidas, Sivvi, and Noon, Supermall contributing to their strong market presence and consumer loyalty. Her expertise spans across diverse sectors, including advertising agencies, banking, real estate, and retail, consulting where she has consistently delivered results that align with business objectives and customer needs.
Shireen is deeply committed to continuous learning, having completed over 30 advanced courses in digital marketing, Marketing research, branding, neuromarketing, AI twins, AI design, and strategic planning. This commitment to professional growth has kept her at the forefront of the marketing industry. Known for her dedication and innovative mindset, Shireen has become a thought leader, sharing her knowledge and insights with others in the field.
Beyond her role in e-commerce, Shireen is a passionate advocate for the role of marketing in shaping social and professional experiences. Shireen believes that marketing is more than just a job—it’s a passion and an art. She emphasizes the importance of marketing in our everyday lives, both professionally and socially. She believes that marketing is not just a career, but a powerful tool for connection, communication, and creativity. Through her leadership, she continues to inspire those around her, empowering teams and clients to think creatively and strategically.
Connect with Shireen AlSammak to explore innovative marketing strategies, leadership insights, and collaborations that drive business success and marketing excellence in the Middle East and beyond.
