The official theme and visual identity for the Kingdom’s 95th National Day have been unveiled, carrying the slogan “Pride in Our Nature” to reflect deep appreciation for the country’s diverse natural and environmental heritage.
The new identity highlights the richness of the Kingdom’s landscapes, from its towering mountains and golden deserts to its vast coastlines and lush oases. It seeks to promote awareness of environmental preservation as an integral part of Saudi national identity.
The theme also celebrates the Kingdom’s achievements in sustainable development and environmental stewardship, aligning with major initiatives such as the Saudi Green Initiative and the Middle East Green Initiative, which prioritize protecting nature and addressing climate challenges.
By adopting this theme, the Kingdom aims to ensure that the National Day celebration serves as a unifying occasion that strengthens pride and belonging among citizens and residents, while showcasing Saudi Arabia’s natural and cultural wealth to the world.
