Saudi Arabia’s e-commerce sector recorded remarkable growth in April, with sales conducted via Mada cards soaring by 57% compared to the same period last year—reaching a total of $6.2 billion.
This sharp increase highlights the Kingdom’s accelerating shift toward online shopping, supported by continuous advancements in digital infrastructure and the widespread availability of electronic payment options across various sectors.
Growing investments in fintech innovations and digital platforms have significantly enhanced user experience and streamlined payment processes, encouraging a broader segment of consumers to rely more heavily on Mada cards for their everyday transactions.
The surge aligns with Saudi Arabia’s strategic vision of fostering a dynamic digital economy under Vision 2030, where e-commerce is emerging as a key driver of economic growth and a vital component of the nation’s ongoing digital transformation.
Looking ahead, this upward momentum is expected to continue as innovation in digital payment solutions evolves and the e-commerce ecosystem expands to reach new segments and industries—solidifying the Kingdom’s position as one of the region’s leading digital markets.
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