In 2025, Saudi Arabia’s Public Investment Fund (PIF) was officially recognized as the highest‑valued and fastest‑growing sovereign wealth fund globally. Its brand is now valued at USD 1.2 billion, marking an 11% increase from 2024.
The fund also ranked seventh in terms of brand value relative to assets under management—a unique achievement among sovereign funds. With assets exceeding USD 1 trillion, PIF is now among the top four sovereign funds worldwide, surpassing regional peers such as Abu Dhabi Investment Authority and Kuwait Investment Authority.
This significant growth is credited to expanding global brand visibility—bolstered by high-profile sports partnerships, including the ownership of LIV Golf and sponsorships in tennis—as well as the maturation of long-term strategic investments that are beginning to yield robust returns.
