Saudi Arabia made a strong international impression at the Arabian Travel Market (ATM) held at Dubai World Trade Centre, showcasing its dynamic transformation into a global tourism hub under Vision 2030.
Organized by the Saudi Tourism Authority, the Kingdom’s pavilion drew wide attention with its immersive digital experiences and comprehensive presentations on key destinations such as AlUla, NEOM, the Red Sea, and Diriyah.
The exhibition welcomed participants from over 150 countries, enabling Saudi Arabia to forge strategic partnerships and tourism agreements that strengthen its presence on the global travel map.
Saudi representatives also engaged in high-level discussions on investment opportunities, the role of major events like Riyadh Season and Formula 1, and the integration of sustainable tourism practices, particularly in enhancing the pilgrim experience.
The Saudi Tourism Authority reiterated its goal of welcoming over 100 million visitors annually by 2030, supported by expanding infrastructure, streamlined visa processes, and a diverse range of destinations from coastline resorts to desert escapes.
