Saudi Company for Hardware (SACO) recorded a 59% surge in online sales during 2025 compared to the previous year, the company’s Chief Executive Officer Abdel-Salam Bdeir announced in an interview with Argaam. The performance reflects a significant acceleration in digital retail adoption in Saudi Arabia, as consumers increasingly turn to e-commerce channels for home improvement and hardware purchases.
59% Annual Growth with Strong Fourth Quarter
SACO’s online channel delivered particularly strong results in the final quarter of 2025, with digital sales climbing 39% year-on-year and 35% quarter-on-quarter. The trajectory indicates that e-commerce has moved from a supplementary channel to a core growth driver for the retail company, which operates one of Saudi Arabia’s largest specialty hardware and home improvement retail networks.
The CEO noted that SACO is currently in the process of replacing its existing e-commerce platform with a new system designed to deliver a more seamless and personalized shopping experience. The new platform, expected to launch soon, is being built around the company’s broader transformation strategy — one that places digital integration and customer convenience at the center of its long-term retail vision. As a result of this transition, the company is amortizing the book value of the current platform on its balance sheet.
Expansion Plans Under Active Review
Beyond its digital performance, SACO’s leadership is actively reviewing expansion plans, with the CEO indicating that decisions on new store openings and market positioning are being evaluated as part of the company’s next strategic cycle. SACO currently trades on the Saudi Exchange (Tadawul) under the ticker 4008, and the strong online growth metrics have reinforced investor interest in the company ahead of its upcoming retail developments.
The results align with a broader trend across Saudi Arabia’s retail sector, where digital commerce has seen accelerated uptake in recent years. Government-backed infrastructure investments, rising smartphone penetration, and shifting consumer preferences have combined to make Saudi Arabia one of the fastest-growing e-commerce markets in the region. For specialized retailers like SACO, the shift to online presents both a distribution opportunity and a differentiator in a competitive landscape.
Part of a Wider Retail Transformation
SACO’s strong digital showing comes as Saudi retailers broadly invest in omnichannel capabilities, with several major players reporting double-digit online growth figures across 2025. The company’s focus on platform quality and customer experience positions it to capitalize further on the digital transition, with the launch of the new e-commerce system anticipated to support an even stronger performance heading into 2026.
