Ruder Finn, a global integrated marketing and communications consultancy, has announced the opening of its full-service office and regional headquarters in Riyadh, Kingdom of Saudi Arabia, following its acquisition of Atlen Agency, now operating under the name Ruder Finn Atlen in the region.
This major milestone builds on nearly a decade of regional excellence and strengthens Ruder Finn Atlen’s local market presence in communications services.
Ruder Finn Atlen aims to introduce AI-driven creative solutions in the region, aligned with the company’s vision to shape the future of the industry by staying ahead of trends and adopting a data-first, cutting-edge digital approach.
The agency will elevate brand presence in the Kingdom through its proprietary RF TechLab, an innovation hub offering advanced tools powered by data science, machine learning, and AI.
Ruder Finn Atlen delivers services in Arabic and English, leveraging its expertise in transforming data into predictive insights — enabling businesses to grow, engage key stakeholders, mitigate risks through forecasting, and address complex business challenges, delivering unmatched communications services across the region.
Kathy Bloomgarden, CEO of Ruder Finn, commented:
“The culture of Ruder Finn Atlen and its ongoing innovation were key factors in our decision to acquire the agency in 2023. Its leadership and deep expertise in the MENA region position us to capitalize on growth opportunities aligned with Saudi Vision 2030. We look forward to working with clients and contributing meaningfully to the Kingdom’s initiatives.”
Sophie Simpson, Managing Director of Ruder Finn Atlen MENA, added:
“Our vision is to provide leading communications services and foster strong partnerships. Our integration with Ruder Finn in 2023, entry into the Saudi market last year, and the launch of our new full-service office in the Kingdom reflect this commitment. We are eager to leverage Ruder Finn’s deep expertise and innovative tools to enhance our operations in Saudi Arabia and across the wider MENA region. The group has empowered us to offer clients unique solutions in today’s fast-evolving digital communications landscape while helping them achieve their business goals and stand out in an increasingly competitive market.”
Ruder Finn Atlen is set to expand its presence in Saudi Arabia through impactful partnerships, training programs for communications professionals, and initiatives aligned with Vision 2030. The agency is currently developing these programs and plans to announce further details soon.
These initiatives will complement the agency’s existing suite of services, currently provided to numerous major multinational organizations across 22 countries in the MENA region, supported by a multicultural team representing 26 nationalities.
About Ruder Finn Atlen:
Headquartered in Riyadh and Dubai, Ruder Finn Atlen is the regional arm of Ruder Finn Group in MENA. It is one of the world’s largest independent marketing communications and creative agencies, with more than 75 years of expertise.
The agency specializes in consumer and corporate communications, supporting leading brands and pioneering entrepreneurs with nearly a decade of experience in strategic public relations, reputation management, and brand positioning.
Through its RF TechLab — an innovation incubator for analytics and emerging technologies — Ruder Finn Atlen harnesses advanced data science, machine learning, and AI to address complex business challenges.
The agency offers an integrated approach, combining these technological innovations with strategic storytelling via its content and digital media division, delivering campaigns that shape culture.
Guided by its motto “Big enough to make an impact, small enough to care,” Ruder Finn Atlen carefully selects its clients while maintaining a long-term strategic vision and a firm belief that “culture beats strategy.”
