Saudi Arabia’s flagship entertainment event, Riyadh Season, has wrapped up its sixth edition with a staggering 17 million visitors, cementing the capital’s position as a premier global entertainment destination. The milestone was announced by Turki Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority.
A Season of World-Class Entertainment
Launched in October 2025, the latest edition of Riyadh Season delivered an expansive entertainment experience that spanned multiple zones across the city. From theatrical productions and interactive family experiences to headline sporting events in boxing, tennis, and snooker, the season offered something for every audience.
International and regional concerts drew massive crowds, while immersive entertainment zones kept visitors returning throughout the months-long run. The diversity of programming proved central to the season’s appeal, with continuously evolving offerings that ensured no two visits felt the same.
Strengthening Saudi Arabia’s Entertainment Landscape
The 17 million figure represents more than a number. It reflects the growing appetite among residents and international visitors for high-quality entertainment experiences in Saudi Arabia. Each edition of Riyadh Season has built upon the previous one, expanding in both scale and ambition while raising organizational standards to meet global benchmarks.
This year’s edition saw notable improvements in visitor services and event management, drawing praise for the seamless experience it delivered. The success underscores the Kingdom’s national capabilities in hosting and managing large-scale international events.
A Pillar of Vision 2030
Riyadh Season plays a direct role in advancing Saudi Arabia’s Quality of Life program, one of the key pillars of Vision 2030. By transforming the capital into a year-round entertainment hub, the initiative has attracted visitors from across the Kingdom and dozens of countries worldwide.
As the curtain falls on the sixth edition, the achievements set a strong foundation for what comes next. With each season, Riyadh continues to solidify its reputation as a city that delivers world-class experiences on a global stage.
