Boudou Gueffai, editor-in-chief at The Saudi Times recently had the opportunity to sit down with Osamah Alnuaiser, Executive Leader of Riyadh Air, at the airline’s headquarters in Riyadh. In a candid discussion, Osamah shared insights into his professional journey, the ambitious objectives of Riyadh Air, and the exciting future of the Saudi aviation sector.
A Journey into Aviation
Osamah Alnuaiser, who serves as the Senior Vice President of Marketing and Corporate Communication at Riyadh Air, has an impressive background that spans various sectors, including sports, telecommunications, and business solutions. He joined Riyadh Air in 2022 when the airline was still in its conceptual phase, tasked with building the foundations of what aims to be a revolutionary airline in the region.
Reflecting on his beginnings,
Osamah stated, “We live and breathe the life of entrepreneurs. This is happening within the aviation industry, which is one of the toughest industries to build an airline from scratch.”
Setting New Standards in Aviation
Riyadh Air is positioning itself to set new standards in the aviation world. Osamah explained the airline’s ambition to launch its maiden flight this year, coinciding with the 80th anniversary of commercial aviation in Saudi Arabia. He noted, “This year marks a new dawn for aviation in the Kingdom, and we are excited to contribute to its growth.”
The airline aims to reach over 100 destinations by 2030, focusing on enhancing connectivity not just within the region, but also globally. Osamah highlighted Saudi Arabia’s strategic geographical position, which makes it a vital hub for international travel. He mentioned, “We have a connection around the world with seven to eight hours of travel. This is why the Giga projects and Vision 2030 are essential for diversifying our economy beyond oil.”
A Digital Experience Like No Other
A key feature of Riyadh Air’s strategy is its commitment to digital innovation. Osamah discussed how the airline is leveraging technology to create a seamless travel experience. He emphasized that Riyadh Air is not just about selling tickets but about offering tailored experiences.
He explained, “We want to make sure that innovation is set as a standard. Our goal is to create an experience that is as easy and intuitive as using your favorite mobile applications.” This includes using artificial intelligence to anticipate travelers’ needs and provide personalized recommendations for dining, accommodations, and activities at their destination.
The Ripple Effect on the Economy
Osamah also pointed out the broader economic implications of launching Riyadh Air. He believes that the airline will have a ripple effect on various sectors, including hospitality, food and beverage, and transportation.
“While we may have a limited number of passengers, the impact on job creation across other industries will be significant,” he said.
He further elaborated on the importance of collaboration with local businesses,
stating, “By working with hotels, restaurants, and local designers, we can strengthen the image of a high-end, modern, and competitive Saudi textile industry.”
A Focus on Premium Service
Riyadh Air aims to cater to premium passengers by offering an exceptional in-flight experience. Osamah shared insights into their service philosophy, which is rooted in Saudi hospitality.
He explained, “We are in the hospitality business, not just the aviation industry. Our goal is to create memorable experiences for our guests, reflecting the generosity and warmth of Saudi culture.”
He emphasized the role of their cabin crew and ground staff as brand ambassadors, ensuring that every touchpoint reflects the airline’s commitment to quality service.
Looking Ahead: The Vision for Riyadh Air
As Riyadh Air prepares for its launch, Osamah is optimistic about the future.
He mentioned plans to establish a new airport, King Salman International Airport, which will complement the airline’s operations and enhance the travel experience.
Osamah stated, “We are creating a new airline and a new airport, developing a comprehensive ecosystem that supports the aviation industry in Saudi Arabia.”
He expressed excitement about the potential for growth and transformation within the sector, driven by the airline’s ambitious objectives.
A Message to the World
When asked about his message to potential travelers and investors, Osamah encouraged them to experience the unique offerings of Saudi Arabia.
He concluded with a powerful slogan, saying, “From Riyadh Air, Welcome to Saudi. We are the first guest impression to people, and we want to ensure that their journey begins with the best possible experience.”
As Riyadh Air prepares to take to the skies, its commitment to innovation, connectivity, and exceptional service positions it as a pioneering force in the aviation industry, ready to redefine travel in the region and beyond. The future looks bright for both Osamah Alnuaiser and Riyadh Air, as they embark on this exciting journey to connect the world with Saudi Arabia.
The Saudi Times will be reporting on the first flight to try the exceptional promised service and comfort on their inaugural journey, full product review coming soon for our readers. Stay tuned!
Interviewed and published by
Boudou Gueffai | Editor-in-Chief
