Turky Kari

Article | Turky Kari: The Visionary Marketing Leader Behind Public Investment Fund (PIF) New Success Story: AROYA CRUISES – The New Queen of the Sea by Cruise Saudi

In an exclusive live interview aboard AROYA CRUISES’ flagship vessel, AROYA—launched by Public Investment Fund (PIF)’s Cruise Saudi in June 2023—Turky Kari, Executive Director of Marketing at Cruise Saudi, welcomed The Saudi Times in the exquisite Majlis of the ship, where the elegant purple and beige design mirrors the Kingdom’s royal decor. As we set sail from the famous Galataport İstanbul on an unforgettable Mediterranean itinerary to the stunning Greek islands, guests enjoyed a refreshing snow room at a spa, world-class entertainment, and culinary delights.
AROYA CRUISES’s signature VIP experience, Khuzama, embodies elevated service, making AROYA CRUISES a sanctuary of luxury at sea. Turky Kari and his team are ready to immerse the world in an authentic Arabian experience. AROYA CRUISES seamlessly blends Saudi Arabia’s rich cultural heritage with world-class cruising standards. The cruise itinerary includes destinations like Bodrum, Rhodes, Mykonos, and Athens. Guests departing from Jeddah can visit Saba Beach on Jabal Alsabaya, the first private island in the Red Sea developed by Cruise Saudi.
Turky Kari is a marketing leader and a game-changer in the cruise industry. With over two decades of experience under his belt, he has a proven track record of transforming visions into reality. Under his leadership, Cruise Saudi has emerged as a leader in the cruise sector, dedicated to redefining what it means to experience luxury travel. In 2021, he joined Cruise Saudi, a Public Investment Fund (PIF) initiative aimed at enhancing the Kingdom’s tourism landscape. Despite challenges posed by the pandemic, Cruise Saudi was launched in late 2020 to establish and develop the cruise industry in the Kingdom.
AROYA CRUISES, meaning “Arabian Vision,” focuses on the Arabian market and GCC. The cruise features 19 decks, accommodating 1,600 crew members and 3,500 guests. It showcases 2,600 artworks commissioned from 67 Saudi artists and artisans, and 99 international artists. AROYA CRUISES is a training ground for newly graduated talent from Saudi tourism colleges, aiming to cultivate the future ambassadors of Saudi Arabia.
The AROYA CRUISES is a testament to Turky Kari’s dedication and vision, promising an extraordinary experience that captures the spirit of Arabia. “I am committed to creating experiences that showcase the beauty and heritage of Saudi Arabia,” he told The Saudi Times.
AROYA Cruises embodies Arab essence and regal hospitality, providing a unique experience that highlights Arabian culture and Saudi heritage. With luxurious amenities and exceptional service, AROYA offers a 5-star experience celebrating the Kingdom’s traditions. After a week of luxury, The Saudi Times crowns AROYA the new Queen of the Sea.

Interviewed and published by: Boudou Gueffai | Editor-in-Chief (EIC)

Read the full article on The Saudi Times: Turky Kari | AROYA Cruises – Redefining Arabian Luxury at Sea