Saudi Times Magazine Issue: July 2025
26 $
Special Feature
Interviewed by: Boudou Gueffai | Editor-in-Chief
Issue No. 15 – The Saudi Times Magazine – Figure of the Month : HH Princess Fahda Bander Al Saud
The Saudi Times Magazine places special emphasis on covering prominent leaders, renowned celebrities, and distinguished events. It offers a unique and comprehensive insight into the world of business through exclusive interviews with exceptional entrepreneurs and detailed reports on leading companies and current economic trends. The magazine also highlights major cultural and social events that capture attention both within Saudi Arabia and internationally.
Furthermore, the magazine sheds light on the lives of celebrities and influential figures across various fields such as art, sports, culture, and fashion through exclusive interviews and in-depth features. The Saudi Times delivers a high-level reading experience, offering readers a window into the world of luxury and entertainment.
Exclusive Interview with
HH Princess Fahda Bander Al Saud
A Visionary Leader in Saudi Arabia’s Cultural Tourism Sector
In an enlightening interview with Boudou Gueffai, Editor-in-Chief at Saudi Times, HH Princess Fahda Bander Al Saud shared her inspiring journey as a dedicated cultural advocate for her country. Co-founding Panther Holdings alongside Manayer Mohammad AlSharekh, Princess Fahda has embarked on a transformative path that reflects her commitment to showcasing Saudi culture to the world.
As the Co-Founder and Chief Strategy Officer of Panther Holdings, a vertically integrated group behind The Traveling Panther (TTP), TTP Retreats, Byoot, and Rouf, Princess Fahda has transformed TTP from a boutique guest protocol firm into a leader in immersive, high-end cultural experiences. These ventures together define how the world experiences Saudi Arabia. Celebrating 10 years of TTP in 2025, she has curated hundreds of unforgettable journeys that weave together tradition and sophistication. Under her stewardship, TTP has become synonymous with excellence and profitability, setting benchmarks in cultural tourism. Rejecting the traditional 9-to-5 job, Princess Fahda created her dream role, fueled by a desire to learn about her country and engage with its rich heritage. Princess Fahda’s mission revolves around unearthing the unique stories of Saudi Arabia’s remote regions, forging connections with those who remind her of her grandmother’s tribe, from the esteemed royal family. Her dedication to sharing these narratives with a global audience reflects a deep commitment to her heritage. Inspired by her mother’s emphasis on national service, Princess Fahda has emerged as a transformative leader in Saudi Arabia’s hospitality and cultural sectors, shaping the future of tourism while honoring the rich tapestry of her country’s history.
Today, she has successfully built five thriving profitable businesses, including property management, a retreat company in collaboration with the prestigious Royal National Reserve, and unique adventures with Saudi Cruise, a PIF success story (Public Investment Fund company). Her ambition knows no bounds; she envisions creating platforms for education and innovation, integrating technology and AI into the modern tourism landscape Saudi Arabia is presenting to the world.
Her leadership is characterized by strategic foresight and a dedication to community empowerment. Panther Holdings focuses on delivering exceptional guest experiences while preserving Saudi heritage and fostering local talent. By creating an interconnected ecosystem that prioritizes cultural integrity, she ensures that every experience remains authentic while adhering to world-class standards. Beyond operations, Princess Fahda has significantly influenced cultural policy and national tourism strategies, contributing to Saudi Arabia’s Vision 2030. Her advocacy for community-first development and the regeneration of heritage assets actively participates in crafting a sustainable future for the Kingdom. Her insights on cultural diplomacy resonate at international forums, where she shares her vision for a culturally rich and inclusive Saudi Arabia.
"We’re building a new language of cultural travel — one that speaks to legacy, meaning, and identity," she remarked during the interview.
HH Princess Fahda Bander Al Saud
The success of her dedication is evident, with all her companies currently thriving and profitable. Panther Holdings is actively seeking strategic partners to join them on this exciting journey, aiming to raise between 20 to 60 million Riyals for equity. This investment is not merely about funding; it’s about forging alliances with partners who possess strong financial acumen and vision, enabling them to accelerate growth and maximize the potential of their innovative projects.
Princess Fahda expressed her gratitude to HRH Prince Turki Bin Talal, Governor of the Aseer Region, for the opportunity to collaborate and illuminate the beauty of Aseer as a hidden gem of Saudi Arabia, delivering immersive experiences through The Traveling Panther. She emphasizes the importance of acknowledging those who support you, noting that AlUla has been a significant ally throughout her journey.
Her goal is to build the most efficient and diverse hospitality and tourism company, dedicated to serving her country while promoting its culture and identity. Princess Fahda embodies national pride and serves as an articulate advocate for the rich cultural tapestry of Saudi Arabia, eager to share it with the world. Her generosity and warmth reflect her commitment to her people, placing their needs at the forefront of her mission. As a visionary leader, Princess Fahda is poised to make remarkable contributions to Vision 2030 and the new Saudi Arabia. Transitioning from a successful businesswoman to a royal leader, she is a beacon of inspiration, shaping the future of Saudi Arabia’s cultural and hospitality sectors. Her unwavering dedication to her country and its transformation is a testament to her leadership and vision, ensuring that Saudi Arabia stands tall on the global stage. Her vision includes continuing to share Saudi culture through immersive and exclusive experiences for a sophisticated clientele.
In an era where cultural experiences are paramount, HH Princess Fahda Bander Al Saud is not only shaping the future of tourism in Saudi Arabia but also inspiring a new generation of leaders to embrace their heritage and contribute to the Kingdom’s vibrant identity. Her visionary approach is crafting cultural journeys that reflect her commitment to elevating Saudi Arabia’s voice on the global tourism stage. As Saudi Arabia looks to the future, it is evident that Princess Fahda is igniting a renaissance in cultural tourism and hospitality, dedicated to serving her country and its people. She invites everyone to come and experience Saudi hospitality at its finest. A royal leader full of grace and generosity, she frequently contributes to international forums on cultural diplomacy, economic transformation, and sustainable tourism. In doing so, she serves as an inspiration for future generations of Saudi leaders, paving the way for a bright and prosperous future for her kingdom.
