Savvy Games Group, backed by the Public Investment Fund (PIF), has announced a strategic partnership with Side, a globally renowned provider of audio and performance services for video games, as part of its ongoing mission to nurture a world-class gaming industry in the Kingdom.
The collaboration aims to empower local and emerging game developers by providing professional services in voice acting, localization, and creative production.
This support will help elevate the quality of Saudi-made games and position them competitively in the global market.
This partnership aligns with Savvy Games’ broader strategy to invest in gaming infrastructure, cultivate local talent, and promote innovation across the Kingdom’s digital entertainment sector—key objectives of Vision 2030, which emphasizes economic diversification and creative industry growth.
Together, Savvy and Side plan to create a professional environment where developers have access to cutting-edge tools and technologies, enhancing the audio-visual experiences in games and paving the way for broader collaboration in interactive content production within the Kingdom.
The initiative is part of a larger movement by the Kingdom to establish a robust gaming ecosystem through international partnerships, domestic investments, and talent development—further solidifying its position as a global leader in digital entertainment and innovation.
