Chinese food delivery platform Keeta has published its first annual operational report for Saudi Arabia, revealing that it processed over 150 million orders since launching in the Kingdom in September 2024. The milestone underscores the rapid growth of Saudi Arabia’s digital food delivery market and signals that competition in the sector has entered a new phase.
From Launch to National Scale in Twelve Months
Keeta began operations in Saudi Arabia at the end of 2024 and expanded quickly across the country. By the close of its first year, the platform was active in 23 cities and had onboarded more than 50,000 partner restaurants. Its delivery network employed over 38,000 drivers, with an average delivery time of approximately 30 minutes.
The scale of those numbers is notable given the established presence of competitors such as HungerStation and Jahez. For context, Jahez — which operates across 100 cities — recorded around 68.7 million orders during the first nine months of 2025. Keeta, in 23 cities alone, managed to more than double that figure for the full year, suggesting that its pricing model and customer acquisition strategy resonated strongly with Saudi consumers.
How Saudis Order: Patterns and Preferences
The Keeta annual report also offers a detailed look into Saudi consumer behaviour. Fast food topped the list of most ordered cuisines, followed closely by Arabic food. The burger was the single most ordered item on the platform. Fridays and Thursdays were identified as the busiest ordering days of the week, with dinner being the peak ordering window — a pattern consistent with the Kingdom’s social rhythms.
The data showed that the average Keeta user in Saudi Arabia saved over SAR 400 in a year through platform promotions and discounts, while the average order value stood at SAR 53. One user placed orders on 345 consecutive days, and a single order worth SAR 4,768 — comprising 83 items — set a record on the platform.
Ramadan Surge and the Road Ahead
Seasonal trends also featured prominently in the report. During Ramadan, French fries, grilled dishes, and shawarma emerged as the most-ordered items. The single busiest day on the platform across the entire year was March 29, when 315,000 orders were placed in a single day. The platform also demonstrated its logistics capability during the Hajj season, achieving a fastest delivery to the Grand Mosque area in 12 minutes.
Keeta’s performance in its debut year reflects a broader trend: Saudi Arabia’s digital economy is expanding at pace, with consumers showing a strong appetite for convenience-driven services. As the platform looks to extend its reach beyond its current 23 cities and deepen its restaurant partnerships, the competition for market leadership in one of the Gulf’s most dynamic food delivery markets is set to intensify further.
