Jeddah captivated international attention at the World Travel Market in London, where the Saudi Tourism Authority showcased the city’s dynamic transformation into a global cultural and tourism hub under Saudi Vision 2030.
The presentation highlighted how Jeddah has become a fusion of heritage and innovation, where history meets modern creativity. Visitors explored the charm of Historic Jeddah (Al-Balad) — a UNESCO World Heritage Site — alongside new developments such as the revitalized Jeddah Waterfront and a vibrant calendar of art, music, and cultural events that have redefined the city’s global image.
The Saudi delegation introduced interactive displays illustrating Jeddah’s historical depth, modern infrastructure, and hospitality advancements, emphasizing the city’s growing role as a cultural bridge between East and West.
Officials noted that Jeddah now embodies the Kingdom’s spirit of openness and artistic diversity, blending tradition with modernity to create an immersive experience that reflects the essence of contemporary Saudi identity.
The participation forms part of Saudi Arabia’s broader strategy to strengthen its tourism presence in Europe, attract investors, and increase the sector’s contribution to the national economy, positioning Jeddah as a shining symbol of the Kingdom’s new era of cultural revival.
