In a powerful testament to cultural pride and grassroots engagement, Iman Al-Ali, a passionate Saudi tour guide, is leading free walking tours through the historic neighborhoods of Riyadh, offering participants an immersive and deeply human experience of the city’s rich heritage.
Each tour, lasting approximately two hours, begins at the iconic Al-Safat Square, once a hub for gatherings and public events in old Riyadh. From there, the route winds through the bustling Al-Muqayliah Market, famous for its traditional goods and historic charm, and continues into the heart of Al-Deira, one of the city’s oldest districts.
At each stop, Al-Ali captivates the group with vivid narratives about the lives of the people who once inhabited these spaces, the architecture that tells stories of resilience, and the societal shifts that shaped the city into what it is today. Her storytelling combines historical accuracy with emotional resonance, making the tour not just educational but truly memorable.
Speaking about her inspiration, Al-Ali said, “Riyadh is more than just skyscrapers and highways. It’s a city with soul, with deep roots and countless stories waiting to be told. I wanted to give people a chance to walk through those stories — to feel them, not just hear them.”
The initiative has received enthusiastic feedback from citizens, expats, and tourists of all ages. Participants praise Al-Ali for her engaging presence, deep knowledge, and her ability to bring history to life. Questions and spontaneous discussions often enrich the experience, turning each tour into a dynamic and personalized encounter.
This effort aligns seamlessly with Saudi Arabia’s Vision 2030, which prioritizes the growth of the tourism sector, the empowerment of women, and the preservation of national heritage. Al-Ali is among a new wave of female tour guides who are breaking stereotypes and taking active roles in shaping the Kingdom’s cultural narrative.
Far more than just a tour guide, Iman Al-Ali considers herself a cultural ambassador, carrying the message of connection, identity, and pride. “My mission,” she explains, “is to reconnect people with their past and help them see the beauty and richness of Riyadh through new eyes.”
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