Riyadh hosted an extraordinary gathering of global stars, entertainment executives, and creative visionaries at the Joy Forum, where participants highlighted Saudi Arabia’s growing influence in shaping the global entertainment landscape.
Organized by the General Entertainment Authority (GEA), the event brought together prominent figures from the worlds of film, music, technology, and production, alongside senior leaders of international entertainment companies. Discussions focused on emerging trends, innovation, and investment opportunities that are redefining the industry — with Saudi Arabia positioned at its center.
International guests praised the Kingdom’s rapid transformation and its thriving creative ecosystem, noting that Riyadh has become a global hub for entertainment, culture, and cinematic excellence. Many described the country as a land of opportunity for global creators and investors, citing Vision 2030’s commitment to supporting cultural industries and diversifying the economy through creativity.
Industry leaders spotlighted mega projects such as Riyadh Boulevard, Via Riyadh, and Qiddiya City, describing them as world-class examples of how Saudi Arabia seamlessly blends heritage, innovation, and modern entertainment experiences.
By hosting the Joy Forum, the Kingdom reaffirmed its leadership in global entertainment dialogue, fostering collaboration and knowledge exchange between international talents and industry pioneers — paving the way for a sustainable and diverse entertainment sector that reflects the spirit and ambition of a new Saudi era.
