New York City recently welcomed a captivating exhibition celebrating the rich heritage of AlUla, as renowned French architect Jean Nouvel unveiled an artistic vision that reimagines the Saudi region’s timeless beauty.
The showcase forms part of Saudi Arabia’s ongoing efforts to elevate AlUla’s global profile as one of the world’s premier cultural and natural heritage destinations.
The exhibition highlights architectural concepts that honor AlUla’s historical and environmental identity, seamlessly blending modern design with the region’s breathtaking landscapes.

Nouvel’s work draws inspiration from rock formations, desert topography, and millennia-old cultural legacies, presenting a contemporary artistic dialogue rooted in AlUla’s ancient narrative.
This event offers a unique platform to share the Kingdom’s commitment to preserving and promoting AlUla’s heritage, while supporting its transformation into a leading global hub for tourism and culture in line with Vision 2030.
The exhibition also fosters artistic exchange between East and West, creating new opportunities for collaboration across creative industries worldwide.
AlUla continues to attract global interest from leading artists, architects, and cultural figures, who are drawn to its exceptional creative potential—a place where history and nature inspire bold new expressions.
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