In a celebration of cultural heritage and national identity, the Diriyah Gate Development Authority has launched the “Diriyah House” showroom in London’s vibrant Soho district.
This immersive exhibition introduces international audiences to Diriyah—Saudi Arabia’s “City of Earth”—a historical gem and the birthplace of the first Saudi state.
The showroom is a physical and visual journey through the architectural and cultural fabric of Diriyah.
Inspired by the iconic Najdi design, the space showcases traditional craftsmanship, interactive digital experiences, and visual narratives that capture the essence of Diriyah’s past and its future as a global cultural destination.
“Diriyah House” is part of a broader initiative to spotlight Saudi heritage on the world stage. Visitors are offered a glimpse into the mega-development projects currently transforming Diriyah into one of the world’s premier cultural and tourism hubs—aligned with Saudi Arabia’s Vision 2030.
Recognized by UNESCO as a World Heritage Site, Diriyah is being restored and developed with great care to preserve its historical significance while reimagining it as a modern city rooted in authenticity.
Officials emphasized that the showroom is not only a promotional space but a bridge that connects Saudi heritage with global audiences, inviting visitors to experience the Kingdom through the lens of history, design, and innovation.
By blending tradition with forward-looking creativity, “Diriyah House” captures the spirit of Saudi Arabia’s transformation and extends a warm invitation to the world to witness its cultural rebirth.
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