In a world where fragrances compete for attention, Saudi perfumer Badr Al-Harqan stands out as a visionary redefining what a perfume should be.
For him, a long-lasting and pleasant scent is not enough—a perfume must carry a story, a message, and a cultural identity.
His journey began in the French town of Grasse, the global heart of perfumery,
where he learned the art of fragrance creation from his mentor “Kathleen,”
who introduced him to what he describes as the magic of scent distillation.
Over two decades later, he has evolved into a creative entrepreneur who blends artistic expression with commercial excellence.
Al-Harqan believes that Arab culture has a deeper emotional connection to fragrances compared to the West.
Driven by this belief, he seeks to craft perfumes that reflect Saudi heritage and storytelling,
offering the world a sensory experience rooted in culture.
Among his notable achievements are creating the signature scent for the national airline and receiving global accolades for his work.
He also became the first Saudi perfumer certified by Italy’s prestigious La Bottega.
He emphasizes that success in the perfume industry requires more than passion—it demands either a powerful idea or significant investment.
He encourages aspiring perfumers to focus on originality and avoid imitation, as true value lies in uniqueness.
With his bold vision and commitment to excellence,
Badr Al-Harqan aims to position the Kingdom as a rising powerhouse in the global fragrance industry,
powered by what he calls “Saudi aromatic treasures” ready to compete on the world stage.
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