In a surprising development, the renowned dessert and dairy chain “B.Laban” has announced the closure of all its branches in Egypt and Saudi Arabia, following a series of administrative and commercial crises that have plagued the brand in recent weeks.
Brand History
Founded in Egypt, B.Laban quickly gained popularity by offering high-quality Eastern and Western desserts at affordable prices.
The brand expanded across various Egyptian governorates and into other Arab countries, including Saudi Arabia, where it enjoyed significant customer demand.
Reasons for Closure
The crisis began when Egyptian authorities shut down several B.Laban branches in Giza Governorate due to violations related to incomplete licensing procedures and missing documentation.
In an official statement, B.Laban’s management denied any cases of food poisoning, asserting that the closures were purely for organizational and administrative reasons, and that they are handling the matter with full transparency and respect for the law.
In Saudi Arabia, health authorities decided to temporarily close all B.Laban branches after recording cases of mass food poisoning in Riyadh, taking necessary measures in accordance with established health protocols.
Reactions
B.Laban’s management expressed dissatisfaction with sensational headlines circulated by some media outlets and online platforms, which focused on excitement without verifying the information or consulting official sources, leading to confusion and negatively impacting the brand’s reputation.
The company also appealed to President Abdel Fattah el-Sisi and the Prime Minister to intervene in resolving the crisis, emphasizing that the sudden closure of all its 110 branches, along with affiliated factories and facilities, threatens the livelihoods of approximately 25,000 employees.
Future Prospects
B.Laban currently faces significant challenges as it seeks to restructure its operations and fulfill the necessary licensing requirements while maintaining its market reputation. The question remains whether the brand can overcome this crisis and return to its former status.
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