Artisans in the Asir Region are experiencing a significant transformation as they take part in professional training programs designed to enhance craftsmanship, improve product quality, and strengthen the competitiveness of traditional crafts in both local and international markets.
These programs focus on advancing technical and artistic skills while introducing participants to modern design approaches, material selection, and updated production techniques. The aim is to preserve the cultural identity of traditional crafts while adapting them to contemporary market expectations.
In addition to technical development, the training includes key components related to entrepreneurship, marketing, branding, and product pricing. This holistic approach enables artisans to transform their craft into sustainable business ventures with long-term growth potential, reinforcing the role of handicrafts within the creative economy.
Program organizers emphasize that professional training goes beyond improving individual products. It equips artisans with a deeper understanding of value chains, operational efficiency, and professional market engagement, empowering them to compete more effectively and expand their reach.
These initiatives reflect the Kingdom’s broader commitment to safeguarding intangible cultural heritage while linking it to viable economic opportunities. By supporting artisans in regions rich in cultural legacy such as Asir, the programs contribute to community development, job creation, and the sustainable growth of the creative and cultural sectors.
