Apple has announced the launch of a new subscription bundle that brings together several of its creative applications, offering users an integrated creative experience for a monthly fee of $13.
The bundle includes a selection of apps focused on design, video editing, music production, and visual and audio content creation, providing professional-grade tools within a single ecosystem at a lower cost than subscribing to each app individually. Through this move, Apple aims to better support content creators and creative professionals, as well as aspiring users.
The new offering reflects Apple’s broader strategy to strengthen its digital subscription services and diversify revenue streams beyond hardware sales, while further deepening user engagement within its ecosystem.
The bundle is expected to appeal to a wider audience, particularly amid growing demand for digital creative tools and the increasing importance of visual and audio content across industries such as media, education, and entrepreneurship.
