AlUla, one of Saudi Arabia’s most treasured cultural destinations, has received international recognition for its outstanding efforts in preserving human heritage while transforming itself into a global center that blends history, art, and innovation.
Home to ancient landmarks such as Hegra (Madain Salih), Old Town of AlUla, and Jabal Ikmah, the region stands as a testament to civilizations that flourished thousands of years ago — including the Nabataeans and Lihyanites. Its ongoing restoration and sustainable development efforts have set new global benchmarks for heritage preservation.
AlUla has become a year-round cultural hub, hosting world-class art, music, and heritage festivals such as Winter at Tantora, which celebrates the fusion of modern creativity with ancient legacy. Educational and cultural programs also play a vital role in promoting historical awareness and cultural appreciation among visitors.
The Royal Commission for AlUla (RCU) emphasized that its long-term vision is to position AlUla as a global destination for culture, nature, and luxury tourism, aligning with Saudi Vision 2030’s objectives to diversify the economy and expand the tourism sector.
Global experts have praised AlUla’s success in balancing development with environmental stewardship, recognizing it as a model for sustainable cultural tourism — where the desert, heritage, and art coexist in timeless harmony.
