The Saudi International Franchise Exhibition 2026 kicks off today at The Arena Riyadh, featuring broad participation from local and international brands in one of the Kingdom’s leading platforms dedicated to the franchise sector.
This year’s edition marks the entry of several global brands into the Saudi market for the first time, highlighting the Kingdom’s growing appeal as a prime destination for franchise investment. This momentum is supported by a maturing regulatory environment, strong consumer demand, and expanding opportunities for entrepreneurs and investors.
The exhibition aims to connect brands seeking expansion with local and international investors, showcase the latest franchise business models, and highlight promising opportunities across key sectors including food and beverage, retail, services, education, and healthcare.
The event is expected to serve as a dynamic platform for knowledge exchange, partnership building, and supporting the growth of the franchise sector in line with Saudi Arabia’s economic diversification goals and the empowerment of the private sector.
Event Details:
Date: January 26–28, 2026
Admission: Free
Location: The Arena – Granada, Riyadh
