Saudi House kicked off its presence at the World Economic Forum in Davos with a strong focus on the Kingdom’s strategic priorities, highlighting the goals of Vision 2030, the development of advanced artificial intelligence platforms, and a renewed approach to tourism centered on human connection and cultural authenticity.
The Kingdom’s participation emphasized the scale of its ongoing transformation across multiple sectors, showcasing key initiatives related to the digital economy, technological innovation, and the integration of artificial intelligence as a core driver for improving quality of life, enhancing efficiency, and supporting long-term sustainability.
Discussions at Saudi House also explored the concept of “humanizing tourism,” which places people at the heart of the travel experience. This approach focuses on delivering meaningful, culturally rich experiences that respect local identity, support environmental responsibility, and foster genuine engagement between visitors and communities.
Saudi Arabia’s engagement at Davos reflects its commitment to strengthening its global presence, building international partnerships rooted in innovation and knowledge, and reinforcing confidence in its development trajectory—one that balances economic progress, digital transformation, and human-centered values on the global stage.
